Cadenvar Qualify

Know what is missing on every deal.

Cadenvar Qualify reads sales calls your team already records and turns them into deal-level qualification reports. It does not record or join calls.

See a sample report
  • Confirmed
  • Partial
  • Missing
Northwind Analytics (sample)6.5 of 7 elements covered, after two calls
  1. SituationConfirmed

    “Quick context, we have eight account executives on HubSpot and we record calls in Zoom.”

    Dana Whitfield, discovery call, 0:12
  2. PainConfirmed

    “Honestly our managers can’t review calls, so deals slip without anyone noticing.”

    Dana Whitfield, discovery call, 0:36
  3. ImpactPartial

    “It costs us a lot of hours every week.”

    Dana Whitfield, discovery call, 1:03
  4. Critical eventConfirmed

    “Good news, the board meeting is on November 14, so we want this live by then.”

    Dana Whitfield, follow-up call, 0:10
  5. Decision criteriaConfirmed

    “It has to write the fields into HubSpot, otherwise nobody will use it.”

    Sam Ortega, discovery call, 1:46
  6. Decision processConfirmed

    “Security review first, then legal, about three weeks end to end.”

    Sam Ortega, follow-up call, 0:33
  7. Decision peopleConfirmed

    “Our CFO, Priya Nair, signs anything over ten thousand dollars.”

    Dana Whitfield, follow-up call, 0:56
Ask on the next call

What does this problem cost you, in revenue, hours or missed targets?

If nothing changes, what happens next quarter?

Sample data. Fictional company and people. Illustrative output, not a real customer.

Calls are recorded. Few are read.

Your team learned how to qualify a deal. The calls are recorded. But nobody has time to listen to all of them, the qualification fields in the CRM stay empty, and you find out a deal had no real critical event at the forecast meeting.

Recorders capture the call. Cadenvar Qualify shows what the deal still needs.

“Honestly our managers can’t review calls, so deals slip without anyone noticing.”

Dana Whitfield, discovery call. Sample data: fictional company and people.

Per call and per deal.

For each call

  • A read of the call against the Cadenvar Qualify model: Situation, Pain, Impact, Critical event and Decision (criteria, process and people), each marked confirmed, partial or missing.
  • The quote from the transcript behind every finding, checked against the transcript text.
  • Gaps turned into specific questions for the next call.
  • Action items from the call.
  • A follow-up email draft. It is a draft only and is never sent automatically.
  • CRM-ready field updates you can export as CSV or copy and paste into HubSpot.

For each deal

  • Evidence that builds up across every call on the deal, not just the latest one.
  • A completeness view of which elements are confirmed and which are still open.
  • Insights across calls, such as which elements your team covers well and which it tends to skip.

Read a sample report

Small B2B sales teams that qualify every deal.

For

  • B2B SaaS sales teams with about 3 to 20 reps.
  • Teams that qualify deals with a framework, or are rolling one out.
  • Sales leaders and founders who cannot review every call.
  • Consultants who teach deal qualification and want to show it stuck.

What Cadenvar Qualify does not do.

  • Not a recorder or meeting bot. It never joins your calls.
  • Not a replacement for judgment. AI can be wrong, so a person should review every report.
  • Drafts are never sent automatically.
  • No direct CRM connection. You export the field updates as CSV or copy and paste them into HubSpot. Nothing is written to your CRM automatically.
  • Not a coaching scoreboard. No rep leaderboards, talk ratios or forecasting.

Recording consent is your responsibility as the party recording the call. See the disclaimer and security pages.

Questions?

Questions: hello@cadenvar.com